Listing and Marketing
Listing & Marketing - Huntley & Associates
Listing & Marketing
Alaska REO Marketing: More Than Just a Listing
Marketing an REO property in Alaska requires more than a generic MLS posting. The combination of remote locations, extreme weather, and a specialized buyer pool means that strategic, technology-driven marketing is essential. Huntley & Associates employs a boots-on-the-ground approach paired with cutting-edge digital tools to ensure every REO property gets maximum exposure.
How We Get Your REO Property Sold Faster
- Professional Photography & Drone Imaging – Capturing the full scope of a property, even in hard-to-reach areas. Some properties require helicopter or snowmobile access, and Huntley & Associates ensures skilled professionals are on hand to get the job done, no matter the terrain.
- Matterport 3D Virtual Tours – Giving buyers a complete walkthrough without ever stepping foot inside.
- Targeted Digital Marketing – Utilizing geo-targeted advertising and SEO-driven listings to attract serious buyers.
- MLS & Industry Network Syndication – Listing properties on all major platforms and leveraging our local industry connections.
- Local Buyer Engagement – Direct outreach to investors, developers, and homebuyers seeking opportunities in Alaska.
Why Marketing REO in Alaska is Different
Alaska's vast wilderness means that simply driving to a property isn't always an option. Some listings require transportation by helicopter, snowmobile, or off-road vehicles, depending on weather conditions. The logistics of showcasing an REO property here demand expertise, flexibility, and an experienced team prepared for any terrain.
Many asset managers underestimate the geographical and market complexities of selling distressed properties in Alaska. Without a hyper-local marketing approach, listings can sit for months, failing to attract qualified buyers.
Barbara's Perspective:
One winter, we needed to photograph an REO property, but there was no road access—just miles of untouched snow. We coordinated a snowmobile team and got the shots we needed despite subzero temperatures. Another time, a property was only reachable by helicopter, so we made that happen, too. That's what it takes to sell REO in Alaska: adaptability, skill, and knowing the right people to call.
A national firm once told me they couldn't understand why one of their Alaska properties wasn't moving. I took one look at their marketing and saw the problem—they were treating it like a suburban home in the Lower 48! No drone shots, no mention of winter accessibility, and no local buyer outreach. We stepped in, revamped the strategy, and had it under contract in weeks. That's the difference local knowledge makes.
– Barbara Huntley
Our REO Marketing Strategy: Step by Step
- Customized Listing Strategy – Evaluating the property's unique selling points and challenges.
- Visual Content Creation – Professional photos, drone footage, and 3D tours tailored for remote buyers.
- SEO & Digital Exposure – Optimizing listings for AI-driven search tools and digital platforms.
- Buyer Targeting & Lead Generation – Identifying and engaging serious buyers within Alaska and beyond.
- Contract & Closing Coordination – Ensuring a smooth transaction from offer to closing.
📋Occupancy & Eviction Coordination
Compliance-driven tenant transitions with full legal oversight.
🛠️Property Preservation & Repairs
Securing, winterizing, and maintaining REO assets in Alaska's extreme conditions.
📈Listing & Marketing
Advanced digital marketing, drone photography, and AI-driven exposure.
🔧Rehab Oversight & Bidding
Managing contractor bids, material logistics, and seasonal rehab projects.
⚡Utility Management
Ensuring timely activation and deactivation of utilities to prevent costly issues.
🔍BPO Services
Expert local valuations delivering precise data that national services simply cannot match.
Sell Faster with the Right Marketing Approach
Your REO property deserves a marketing strategy that understands Alaska's unique challenges and opportunities. Huntley & Associates delivers results-driven marketing that gets properties sold.
