November 21, 2019 at 6:04am | Barb Huntley
As a homeowner looking to sell, you turn to your real estate agent to do the best job possible of selling your home in a timely manner and for the highest value possible. You should expect the agent to make the transition of selling your home as smooth and painless as possible. But a lot goes into selling a home, and agents know exactly what must be done to get to the finish line. Because most homeowners know so little about the sales process, agents can get by on doing the bare minimum. A true professional will always do their best, and cover all the bases of the sales process, to gain your trust and build a great reputation in the industry to increase their business.

Price the home accurately - this is probably the most important thing a realtor can do. Smart real estate agents won’t give in to the desire to say what will make the seller happy. A professional agent will consider the market and comparable sales and use their training to price the home correctly.

Marketing the property - your agent should take advantage of marketing the heck out of your property. If a professional photographer is needed, they’ll hire one if they don’t already have one. The appeal from photographs is essential to the sale of your home and will be the biggest factor in attracting traffic and interest right from the get-go.

Making sure the buyer is qualified - A smart listing agent will know to make sure the potential buyer is pre-approved, not just pre-qualified. There is a big difference between mortgage pre-qualification and pre-approval. Pre-qualification does not include an analysis of the buyer’s credit score, verification of income, or employment status which will be key factors in whether they can get a mortgage or not.

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